Tart Clothes

OK, so I was aware of the make-up line Tarte but I have never heard of Tart Clothes until today. Apparently I was seriously missing out. Ideeli has this line on their site today and I think I just went into a shopping coma (too much stuff, not enough money....) At any rate, prices are reasonable: Tops start at $22 and dresses at $45. Here's a small sample: